Jamshid Alinasab

I am a marketing and entrepreneurship scholar with a dual PhD and a strong interest in how small and entrepreneurial businesses grow, adapt, and succeed in international markets. My work explores how startups and SMEs make decisions under uncertainty, especially when it comes to international expansion and digital marketing. I also enjoy teaching and mentoring students in areas like international strategy, marketing research, sales, and digital strategy.

Research Interests
Marketing for small and medium-sized businesses (SMEs)
How entrepreneurs make decisions when things are uncertain
Digital marketing and consumer behavior
Social and sustainable entrepreneurship
Family business growth and innovation using tech
How data and AI can help small firms go global